OK GO - Here It Goes Again
Besides liking the song, I think this video is effective because:
- It sells the band's alternative image and strong personalities, and fits with the up beat sound of the track
- It proves a good video can be made on virtually no budget
- The video is taken in one shot, making it look unique and creative. The mistakes included in the video also add to it's charm
- Unlike most mainstream pop videos in the current charts, this video isn't pretentious or selling the artists 'beauty' but humourous and 'feel good'
- The look of the video also inspires people watching to try something similar as it looks relatively amateur. It also makes something quite hard (dancing on treadmills) look smooth, simple and easy
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