Core target audience:
- Aged 16-24 mainstream indie/alternative scensters
- Music is their life - read magazines (Kerrang!/NME), enjoy discovering new bands (MySpace/YouTube), discuss lyrics/artists with friends, live gigs concerts with atmosphere
- Look to music for identity - clothes, political statements, iconography
- Specialise into specific style - emo/punk/indie - look to make this style their own but recognisable
- Both genders - audience not defined by societies rules on gender
- Artistic and cultured - appreciate the 'icons' of the indie scene (e.g. concerts halls - Roundhouse)
- Techno-savvy - use internet blogs/forums to discuss, download tracks (iTunes/Spotify), find bands online (Facebook/websites)
Indie Scenesters:
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