3rd Album release
Main image (artist) - Black and white
- MCU of young, white female
- Wearing a naval hat, white vest top andbeaded black necklace, drinking beer
- There is a pun in the image as she is wearing an American hat and drinking american beer while having the USSR communist logo on her hat
- Despite long, glossy hair and feminine features, the photograph is very masculinised by the way shes drinking and the slightly boyish style top and necklace - This provides both empowerment for women (narcissitic pleasure) as well as a sexual gratification for males
- Juxtaposed with the coloured background - stands out
- Range of drawn/photographs of Russian dolls layered in a collage
- In colour (scheme of orange/red/yellow) juxtaposing the main artists image
- On back cover, a sketched russian doll on a concrete wall - adding a further artistic element
- All link by the theme of russia and various different artistic methods (pencil, grafitti, sketching, collaging)
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| First Album Cover - Begin to Hope (More feminine imagery) |
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| Second Album Cover - Far (More artistic graphics) |
- 3 main fonts (Album title/track listing/all other)
- Album title - anchors the military naval theme with the red, capital, army stamp style font. It is positioned to be a key part of the front cover
- The track listing font is in a handwriting style continuing the artistic/sketchy themes
- 'Standard' easy to read, clear font used for the copyright/production details and the artists name - maintains the clarity of the album cover
- The texts and images are linked by the key themes of russia (vs. U.S.), the military/navy and artistic expression. The images anchor these themes through the russian dolls, naval symbols/hat. The track titles and album title all reference this theme (e.g. soviet kitsch, Sailor song, Ghost of coporate future)
- Front: display/selling the artist's image - conveying her style and attitude, inform the consumer of the artist/album's names, the sticker on album provides reason to purchase - "11 original tracks"
- Back: provides track listings, record label/artists details and websites
- Inside sleeve: More pictures of artist - providing alternative image
- Russian iconography is her original symbol
- The handwriting style for the track listings is a common convention of indie/alternative bands - giving an artistic/creative connotation
- Unperfected, sketchy style of drawing/graphics is common to non-mainstream music/indie rock/blues
- The label - Sire Records (American record label owned by Warner Bros.)
- Not mainstream but well publicised within her target audience, good following for this 3rd album (e.g. through appearences on Jools Holland)
- Women - like culture/art/politics, empowering image of woman
- Niche audience - big within her genre of music (indie singer/songwriter)
- Familiarity with the band - Appreciate her political statements
- Female audience, indie, older audience who look for more complex lyrics/music style
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