Robbie Williams - Let Me Entertain You
The key intertextual reference in this video is to the glam rock band Kiss, particularly Robbie referencing the style of their lead artist Gene Simmons. This is achieved via mirroring the:
Dress code (sequins, lycra, black and white, boots)
Face make-up (white face, black lips/eyes)
- Hairstyle (big, hairsprayed)
Lead performance style and facial expressions
Style of band (Flying V guitars)
- These references change the predicted audience of the video as it attracts male/masculine rock fans over the previous target audience of Robbie Williams which consisted prodominantly of teenage girls/women/pop fans
- Therefore, this video broadens his image and identity from mainstream pop singer to someone who experiments with style
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