Q2. How effective is the combination of your main product and ancillary texts?

Here we took on the roles of managing directors of Live Records ltd. who have produced Erwin's Felicide. We therefore analysed our choices of website, album cover and music video in context of their branding to audience and potential revenue that could be gained.




Detailed Website Evaluation:

1. Used a common font (Bicycle) for the band's title to enhance branding. We chose the font as it was a clear, legible font (good on t-shirts/merchandise) however also appropriately spikey and different to suit the genre
2. The music player consistently plays while the viewer browses the pages to promote both the current album's tracks and the new single Like a Drug
3. Links to social networking sites (FaceBook, Twitter and YouTube) creates a fanbase with our techno-savvy audience and keeps the site interactive
4. Consistent use of the logo with the orange/navy/black/white colourscheme strengthens the brand identity
5. Informal, chatty style of 'talking' to our audience reduces the space between them and the band - makes them feel they are on friendly terms
6. Constant music references as our audience may like finding out about the band but the music is always keys (instruments, headphones etc)
7. Copyrighted by the record company Live Records creates a symbiotic relationship - the band promotes the label and vice versa

Detailed Album Cover Evaluation:

1. Consistent use of the logo with the orange/navy/black/white colourscheme strengthens the brand identity
2. The theme of our album cover is party related - the party streamers shows the band having fun/lighthearted nature
3. We use burst mode to create this mid-action style photograph, so the shot looks action packed and exciting
4. The Live Records logo
5. We used a consistent font for all the text on both our album cover and website (UWCH), which is a clearly legible yet sketchy/trendy font
6. The small print maintains the copyrights of our band being owned by Live Records, as well as directing our audience to the bands website
7. The spine is in the regulation font and style, with reference to the live records and bar code
8. We wanted to convey a sense of friendship and closeness in the front image - so our audience would want to know the band - which is helped by the brightly coloured tshirts/shoes