We filmed the premiere screening of our video, showing it to a range of people from our target age range of 15-20. After watching it through a few times, we recorded their opinions on questionnaires.
Audience Interview:
We selected two random members of our audience screening and filmed an interview to gain more indepth reponses.
We found:
(Table charts referenced from Dominic Crewe)
- 50/50 male and female audience questioned, aged 17/18
- Appreciation the music, instruments and playing ("soft spot for the drumming")
- Of the ones who had similar music genre taste (indie/rock) they believed the band worked well
- High level of understanding in the narrative (imaginary characters, running away)
- Consensus of seeing music video on rock channel Kerrang!
- Narcissitic pleasure from the girls of Izzy's clothing and from the boys of Angus
- Sexual gratification from Tom's appearence and role in the music video
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Our target audience (and how its changed from the start of the project):
| Original TA | Actual TA now |
| 16-24 | 16-20 (greater focus on the teenage audience |
| Predominantly masculine | Equal both genders - sexual gratification of Tom and narcissism of Izzy |
| Love of live music/finding new music | Same |
| Artistically cultured | Same - appreciate the sites such as Rough Trade in video |
| Techo savvy (social networking sites) | Comment on/discuss band on Facebook/Twitter |
| Be in a band of their own | Liked the instrumentals in the video |
| Indie/emo music taste | Broader - metal/rock/indie/emo fans all enjoyed the music and visuals |
| Individual style in clothes | Same |
| Politically/socially active | Same |
OVERALL - a broader target audience in terms of music taste and style, however more niche in terms of age range
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