Final Music Video

Below is our final music video, album cover and official band website.

Website

Album Cover

Album Cover

Wednesday, December 15, 2010

Q1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

As a group we filmed our discussion into the key forms and conventions within our music video. We focused on the music video analysts Goodwin and Vernallis as well as the film theorist Levi-Strauss. Then we looked into all the real media products we were inspired by, developing their conventions, as well as the ones we differed to in challenging the forms.

The video shows visual representations and references of our discussions.

When completing the music video, we are focusing on creating as many of binary opposites as possible. This is because in a music video, it must be as visually exciting as possible. Binary opposites allow this to happen as we create the extremes and place them next to each other to keep our audience hooked.
Inside/Private/Empty
In the studio
Outside/Public/Crowded
In London
Smart, styled clothes
Waistcoat, tie, shirt

Casual, everyday
 T-shirt, trainers
Fast-paced editing
Slow-paced editing
Black and White
In performance
Colour
In narrative/Angus's costume
Still cameraCamera movement
CU/BCU/ECU
On band in performance
Wide/LS
In narrative and of studio
Reality
Band/music in headphones
Fantasy
Antagonists

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