1. When/Where/How/Who with?
- When - Journeys, relaxing in evening, waking in morning, background to socialising
- Where - Festivals/concerts/gigs, summer anthems, holidays
- How - TV (Top of the Pops), CDs (Now CD), internet (iTunes, YouTube)
- Who with - Friends, Siblings, Parents
2. Pleasures?
- Live experience - atmosphere, connection with band, claustrophobic small gig vs. 'epic' stadium experience, being part of a crowd, festivals
- Socialising - discussion, sharing, connections with each other, choreographing routines
- Discovery/Investigation - Seeking out personal taste, buying the CD, collecting
- Aspirational role models - Guitar heroes, images, lifestyles, getting to 'know' the artist
- Memories/Associations - Holidays, summer, pivotal experiences
- Influencing others
3. Lifestyles?
- Aspiring musician - looks for a role model
- Digital generation - Now have broad taste in music, more sources, buy singles over albums (iTunes)
- Children - Accessibility, nicely packaged (colours, compilations)
- Teens - Seeking out personal taste
4. Inspirations for choices?
- Music Video
- Films - Soundtracks
- Changes - Lifestyles, experiences, friendships
- Memories - Holidays, festivals, associations with friends/family, live gigs
- Performances - being a musician/dancer/singer
5. Relevance to coursework:
- Understanding audience appeal - multiple sources (band image, lifestyle, taste)
- Translating into visuals - emmulate the pleasures in memories (festivals/holidays/summer) in the music video
- Difference in ages of TA - e.g. children like accessibility, teenagers prefer seeking out/discovery/uniqueness as breadth/depth of music taste expands
- Importance of taste/image/identity in seperating TA
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