Final Music Video

Below is our final music video, album cover and official band website.

Website

Album Cover

Album Cover

Tuesday, September 21, 2010

Vernallis Music Video Analysis

Carol Vernallis (The Kindest Cut - Functions and meanings of music video editing, 2001) created a theory which centres around 4 key concepts - narrative, editing, camera movement/framing, diegesis. These all relate to the way music video is constructed, which she believed lead to everything else (audience appeal, genre etc.)

(Lost Prophets - It's Not the End of the World)

Narrative:
  • Video represents a visual response to the genre and sound of the rock music track
  • Performance dominates with the narrative back grounded, subtlety weaved in
  • Narrative consists of the slow domination of black over the city and the bands surroundings - finishing the video in complete darkness
  • Enigmatic as to the exact source/meaning of the black shapes - slightly related to the end of the world/hell scenario voiced in the lyrics
Editing:
  • Illustrative editing - cutting on the beat besides editing to match the drum rolls/solos
  • Confusing breaks of the 30 degree rule - from CU to LS of a band member
  • Extreme jumps in space from wide group shot to ECU of a face/instrument
  • Cuts within the lyrics - not just at ends of lines - fast paced editing style achieved
  • Editing is foregrounded and visible - helps increase the confusing, disorientating style of the music video
Camera movement/framing:
  • Dutch angle used throughout when framing the performer lip syncing/playing instruments/group establishing shot
  • Master CU of lead singer repeatedly referred back too - dutch angle, LA, focus on the sky/clouds in background
  • Master shot of the entire back playing, extreme dutch angle pushing them to right of frame - disorientating for viewer
  • Static camera - regular change in framing but no movement

Diegesis (the world of the music video):
  • Slow reveal of the 'world of the music video' due to the confusing, tilted camera frames focusing on the sky, gradually revealing buildings then finally the city setting
  • The band moves to the music - both in performing with their instruments and headbanging to the beat (conventional of a rock video)
  • The audience are unaware of the broader surroundings - limited to this one slightly sci-fi style area of city
  • Many repetitions of the mirrored building shots, focus on the cloud and sky as well as the bands performance as all 3 slowly get overtaken by the encroaching blackness

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